12 Apr 2019
Client: Choose Occupational Health
Brief: To review current marketing output and develop a strategic marketing plan to reposition the company as a local family-run business, improve internal and external communication and build profile in the area. This was then extended to regular consultancy work, advising on marketing & comms activity and supporting member of staff within the business to deliver day to day tasks.
Description: Based in Carlisle, Choose Occupational Health are a family run business, committed to helping organisations create a happier and healthier workforce through the provision of high-quality occupational health services. I work alongside the team to create and manage a schedule of marketing activity that is both targeted and realistic. Work has included the rewrite and relaunch of their website, reinvigorating their social media presence and the provision of monthly themed blogs that tie in with their companywide health promotions. I also support them with the creation of print products, PR activity and events etc. We have organised photo shoots for the company calendar, developed a '10 in 10' celebration to mark the company's 10 year anniversary and launched a new first aid training programme. I have also been responsible for writing successful award entries with the company being shortlisted as a finalist in the Business & Services Category at the North West Family Business Awards 2020 and voted the winner of The People's Choice: Cumbria category.
Client Testimonial:
“In my opinion Rachel would be an asset to any organisation who aims to share information and their passion for what they do with their audience, be that individuals or organisations. As a small family-run business, finding time for the softer skills has been a desire and I knew it would be helpful but for the team the day to day demands meant that month after month we missed another ‘ideas’ deadline. Working with Rachel has generated momentum and she has a unique skill for writing an article in the tone and words of the organisation despite having only worked with us for a relatively short period of time. She is also tenacious and determined to hit deadlines and politely but firmly nudges us to provide the information she needs to move the projects forward. Rachel is also supporting and mentoring a member of the team who is building her knowledge and expertise in marketing and PR and it has been lovely to see Jess gaining in confidence as a result of this support.”
~ Sandra Holliday, Managing Director of Choose Occupational Health