Case Studies
Viewing 1-20 of 31 case study articles
Posted on:
08 November 2023
After a 10 year period of being funded by Big Local, in order to become sustainable, Ewanrigg Community Centre took the decision to become a charitable organisation, merging the skills of two smaller groups to become The Centre West Cumbria Ltd. I was commissioned to provide PR & Comms support to enable the smooth external transition and business development support to create internal plans for a financially viable and self sustaining operational model.
Posted on:
08 November 2023
With a huge range of products, services and leadership development programmes being delivered in businesses and educational settings across the county, the Centre for Leadership’s marketing & comms function has a huge remit but limited resources. I was asked to provide PR & Comms support and mentorship for a member of the team, helping to build confidence, increase efficiency and expand capacity.
Posted on:
08 November 2023
With only one junior member of Comms staff in place, a fast growing Northeast based channel first telecommunications solutions provider needed help to create and implement PR & Comms policies and procedures, develop strategic plans and deliver a brand refresh; all teamed with ongoing mentorship and support.
Posted on:
08 November 2023
Hospice at Home West Cumbria provides high quality end of life care and bereavement support for patients and their families. Due to delays with recruitment, the charity found itself without a comms lead and needed some support with day-to-day PR & Comms activity. As I have worked with them previously they asked me to assist with the delivery of internal and external campaigns across various channels and review activity to improve efficiency.
Posted on:
01 February 2023
Thriving Communities Carlisle is a partnership supporting local communities to recover from the impact of COVID-19 using social, arts, culture, nature-based and wellbeing activities. I was commissioned to provide marketing & comms expertise to support launch and recruitment.
Posted on:
25 November 2021
Following a period of forced enclosure due to Covid-19, Theatre by the Lake were able to reopen to the public in Autumn '21. I joined the marketing team to assist with the Reopening campaign.
Posted on:
25 November 2021
Susie Tate, a dance artist specialising in dance in health, has recently achieved CIC status for her business Susie Tate Projects. Coinciding with the production and release of a film called Swimming Upstream, she wanted to review her marketing & comms activity, refresh her brand and relaunch Susie Tate Projects with a new look, new focus and a beautiful film that captures the spirit and essence of her practice.
Posted on:
11 October 2021
An avid reader and a lifelong lover of books, I was thrilled to be asked to join the committee for Borderlines Book Festival. Working with a fantastic team, and up against some pretty tricky Covid complications, we managed to stage a successful 4 day festival in October.
Posted on:
16 August 2021
After such a long period of closure and no live theatre due to Covid, Theatre by the Lake partnered with the English Touring Theatre and Northern Stage to bring Trailer Story to Keswick. This outdoor festival of spoken word, theatre and comedy, celebrated the resilience and diversity of local communities, showcasing a range of live acts on a purpose built touring truck. I was delighted to be asked to work on this unique project. The only problem was... would the rain hold off?
Posted on:
16 February 2021
Age UK West Cumbria supports older people in our Allerdale and Copeland communities, as well as their families and carers. Their programmes and initiatives enable people to improve their wellbeing and live happier and healthier lives. After an extensive restructure, Age UK West Cumbria are making changes to their operations and have commissioned me to work alongside their team to support their internal and external marketing & communications activity.
Posted on:
16 February 2021
Following on from their successful film ‘BOY’ in 2019, which achieved a reach of over 500,000 through various channels, as well as interest from Duke & Duchess of Cambridge and a CBBC collaboration, the group were ready to launch 'JUST LISTEN', when Covid-19 hit. Our strategic campaign, featuring visits to businesses, community groups & schools, as well as cinema screenings & presentations, all came to a standstill. We had to quickly adapt and come up with a completely new solution...
Posted on:
15 February 2021
After extensive community engagement, consultation and research, the Ewanrigg Local Trust found that they needed a product that could connect local residents to opportunities and services in the local area and provide a platform to celebrate community achievements and successes. I was commissioned to research and devise a model for Maryport Matters - a free, community magazine that seeks to entertain, empower and inform.
Posted on:
15 February 2021
The Brathay Trust work with partnership organisations to deliver Engagement, Development & Leadership Programmes. Key partners in the Changing Culture Programme and the Aspiring Leaders Programme, they commissioned me to help with the promotion and recruitment to each course, with a specific focus on individuals who may ordinarily experience barriers to access.
Choose Occupational Health are a family-run business based in Carlisle providing high quality occupational health services for over 400 multi-sector clients. With no internal marketing department, the business wanted help creating a sustainable marketing plan that could be delivered by a member of the team with regular consultancy support and mentoring. They also required the provision of regular creative content.
BEC are a property development company based at Westlakes Science Park. Keen to develop their educational offering they wanted to develop an interactive trail to give youngsters an understanding of how STEAM subjects are part of their daily lives and how they are represented within the organisations that are located on the park. The STEAM trail also encourages students to explore the integral links between the arts and science. I worked with a design team on concept and content.
WE WILL is a group of young people aged 15 - 18 who have joined together to tackle the way that youth mental health is being dealt with in their families, schools, communities and nationwide. They have carried out extensive research and have taken part in activities to raise awareness of the issues as well as providing recommendations for change. I have supported them on their journey with marketing & communications expertise, helping them to shape an engaging and successful campaign.
Keswick Film Club is a voluntarily-run, not-for-profit organisation that exists to bring alternative films to Keswick, Cumbria. Each year they hold a film festival. The team wanted to review their marketing activity in order to create a more strategic and sustainable plan to boost membership and audience numbers.
Direct Rail Services (DRS) is a rail freight company with offices across the UK. During a restructuring process the new Communications team wanted some support to help with industry award applications and entry forms.
Posted on:
13 February 2018
HUG A MUG is an innovative new health and well-being signposting cafe based in Maryport. Staffed by volunteers it offers free and friendly advice to people who might need some extra support. I have been working with the team on the project to provide full marketing & communications support in all aspects including advising on brand development, creation of promotional materials, identifying key messages, developing and maintaining stakeholder relations, PR activity and social media etc
Posted on:
20 October 2017
Allerdale Borough Council operates in West Cumbria and covers the town hubs of Aspatria, Cockermouth, Keswick, Maryport, Silloth, Wigton and Workington. It was fantastic to be asked to do some research into the arts & cultural provision in the area - a great project and a reminder of the creativity and diversity within the county.