Viewing 1-18 of 18 blog articles
It’s such a satisfying feeling when you can see clear results on a project and thoughts, ideas and concepts come together to create something that really works. A recent photoshoot for one of my clients, Kaveney HR Solutions Ltd. proved to be one of those magical days when things truly fall into place.
When you work from home and have a tight schedule, taking time away from the laptop can feel like a self-indulgence. But standing up and stepping out can make a real difference to your state of mind and can help increase productivity - as well as all the other obvious physical benefits. There are plenty of opportunities to get active in Cumbria. Here's one woman's struggle to step away from the spreadsheets.
I'm celebrating 5 years in business! Here are 5 random things I've learned during the rollercoaster ride of being a self-employed marketing & communications consultant in Cumbria.
A chorus on scooters, a giant furry fruit and a rhino made of umbrellas. Northern Stage certainly know their apples (and peaches) when it comes to creating children's theatre. Here's why I nominated it for Best Performance of 2016/7 in The Journal Culture Awards.
Out and about in Cumbria during the holidays. Self-employed mum of one tries to juggle work, a host of holiday activities and learns that sat nav doesn't always lead you down roads... 10 ideas for how to fill your days if you are not into mountain climbing.
I'm thrilled to have become a member of the team at Carlisle United Football Club Community Sports Trust. I'm looking forward to working with the current crew to spread the word far and wide about their community outreach programme. Just please don't ask me to put on my shorts and have a kick about...
It's National Spring Clean Week!
It is easy to get sucked into an annual schedule that gets repeated year on year just because you are up against a deadline and don’t have time to review things. But things change and the marketplace is always moving. You need to make sure that you’re keeping up.
Time to open up the windows, roll up your sleeves and dust down those spreadsheets.
15 September 2016
After many long days and sleepless nights, I'm delighted to announce that the first edition of the new Your Maryport Magazine has gone to the printers! Find out more about this fascinating project and how you can get involved.
19 August 2016
It's human nature to want to be part of something and when a company or organisation creates a brand that makes you want to just that, you know that they've nailed it. Here's an example of a brand that I love and some top tips on how to get in on the action.
Being a freelancer allows you great freedom and gives you the chance to experience a wide variety of tasks, projects, events, organisations, approaches and people. But sometimes you don't get to see the long lasting results. Working with Hospice at Home West Cumbria over the last 3 years has been a fascinating journey and has enabled me to see how an event can genuinely evolve and effectively respond to changing markets and internal and external challenges. Colours don't always fade to grey...
Changing an event into an experience can build brand loyalty, encourage repeat custom and create a buzz from word of mouth that money just can't buy. Here's how a Carlisle venue achieved just that...
A morning encounter with a talented bird leads to a lesson learnt about perspective.
Feeling the four wall oppression of home working? Fancy a break from the norm? Introducing Hot Desk Tuesday, a new initiative launched by business owners, Rachel Suddart (Words by Rachel) and Sally Chambers (Baltic Holidays). Making a simple change in your environment can bring huge benefits. Rachel explains...
Everyone's marketing plan will be slightly different because there are so many variables. Don't fall into the trap of doing the same activity for every single project. Think carefully about what will work best within your timeframe, budget and skillset - and focus on your audience. There's so many different ways to reach them and the landscape is always changing.
Take my whirlwind tour of tools and tricks to throw (aka ‘strategically place’) in the mix.
A marketing plan will help you manage your time, allocate resources, reach the right audiences and achieve success. But how do you go about it? Before you even start to formulate your plan, you'll need to consider some important factors.
Follow these simple tips to help create great copy for your business or organisation.
Creating a great space to work helps you stay focused and productive. What sort of things does a marketing & communications consultant need to succeed? Find out in my list of things that I can't live without.
18 February 2016
I've been working with Baltic Holidays this week - an independent travel company with oodles of knowledge about the Baltics and beyond. Cue: staring out of the window and reminiscing about travels from a time gone by...