10 top copywriting tips

17 Mar 2016

by Rachel Suddart

Writing engaging content for a brochure, leaflet or blog can be daunting. If you need help to produce some great copy, follow these simple tips to get you on the right track.


1. Identify the purpose of the copy. Where will it appear? What is it for? What does it need to do? Keep this in mind at all times during the creative process.

2. Think about your audience. Who is your reader? What tone and style will they respond to?

3. Think about your client and their products or existing promotional materials. Make sure your copy fits with their own house style and reflects their brand values.

4. Include a call to action. What do you want the reader to do as a result of reading your copy? How do you want them to feel?

5. Check out your facts. Ensure that all factual information is accurate and up to date. Double check dates against a calendar, visit websites and ring telephone numbers to check they are right.

6. Check and double check your spelling and punctuation. Your message can be undermined if you include sloppy mistakes.

7. Cut out words. Never use three words when one will do.

8. Proof, proof and proof again. It’s tough to see your own mistakes so try and get someone else to check your work if you can.

9. Take a break. If deadlines allow, revisit your work at a later time with fresh eyes. Edit where necessary. Tighten. Reword. Cut back.

10. Read, read and read some more. Most good writers like to read. It’s how you learn your craft. A well-constructed sentence can start (or end) a revolution.


Hope you find these useful. If you simply don't have the time to write your own copy or you'd like some assistance, then maybe I can help. Get in touch and we can talk about your requirements.