Case Studies

Viewing 1-20 of 27 case study articles

Theatre by the Lake Reopening

Posted on: 25 November 2021

Theatre by the Lake Reopening

Following a period of forced enclosure due to Covid-19, Theatre by the Lake were able to reopen to the public in Autumn '21. I joined the marketing team to assist with the Reopening campaign.

Susie Tate Projects (Swimming Upstream)

Posted on: 25 November 2021

Susie Tate Projects (Swimming Upstream)

Susie Tate, a dance artist specialising in dance in health, has recently achieved CIC status for her business Susie Tate Projects. Coinciding with the production and release of a film called Swimming Upstream, she wanted to review her marketing & comms activity, refresh her brand and relaunch Susie Tate Projects with a new look, new focus and a beautiful film that captures the spirit and essence of her practice.

Borderlines Book Festival

Posted on: 11 October 2021

Borderlines Book Festival

An avid reader and a lifelong lover of books, I was thrilled to be asked to join the committee for Borderlines Book Festival. Working with a fantastic team, and up against some pretty tricky Covid complications, we managed to stage a successful 4 day festival in October.

Thriving Communities

Posted on: 01 September 2021

Thriving Communities

Thriving Communities Carlisle is a partnership supporting local communities to recover from the impact of COVID-19 using social, arts, culture, nature-based and wellbeing activities. I was commissioned to provide marketing & comms expertise to support launch and recruitment.

Trailer Story at Theatre by the Lake

Posted on: 16 August 2021

Trailer Story at Theatre by the Lake

After such a long period of closure and no live theatre due to Covid, Theatre by the Lake partnered with the English Touring Theatre and Northern Stage to bring Trailer Story to Keswick. This outdoor festival of spoken word, theatre and comedy, celebrated the resilience and diversity of local communities, showcasing a range of live acts on a purpose built touring truck. I was delighted to be asked to work on this unique project. The only problem was... would the rain hold off...

Age UK West Cumbria

Posted on: 16 February 2021

Age UK West Cumbria

Age UK West Cumbria supports older people in our Allerdale and Copeland communities, as well as their families and carers. Their programmes and initiatives enable people to improve their wellbeing and live happier and healthier lives. After an extensive restructure, Age UK West Cumbria are making changes to their operations and have commissioned me to work alongside their team to support their internal and external marketing & communications activity.

JUST LISTEN FILM - WE WILL youth mental health campaign group (Ewanrigg Local Trust)

Posted on: 16 February 2021

JUST LISTEN FILM - WE WILL youth mental health campaign group (Ewanrigg Local Trust)

Following on from their successful film ‘BOY’ in 2019, which achieved a reach of over 500,000 through various channels, as well as interest from Duke & Duchess of Cambridge and a CBBC collaboration, the group were ready to launch 'JUST LISTEN', when Covid-19 hit. Our strategic campaign, featuring visits to businesses, community groups & schools, as well as cinema screenings & presentations, all came to a standstill. We had to quickly adapt and come up with a completely new solution...

Maryport Matters

Posted on: 15 February 2021

Maryport Matters

After extensive community engagement, consultation and research, the Ewanrigg Local Trust found that they needed a product that could connect local residents to opportunities and services in the local area and provide a platform to celebrate community achievements and successes. I was commissioned to research and devise a model for Maryport Matters - a free, community magazine that seeks to entertain, empower and inform.

Brathay Trust

Posted on: 15 February 2021

Brathay Trust

The Brathay Trust work with partnership organisations to deliver Engagement, Development & Leadership Programmes. Key partners in the Changing Culture Programme and the Aspiring Leaders Programme, they commissioned me to help with the promotion and recruitment to each course, with a specific focus on individuals who may ordinarily experience barriers to access.

Choose Occupational Health

Posted on: 12 April 2019

Choose Occupational Health

Choose Occupational Health are a family-run business based in Carlisle providing high quality occupational health services for over 400 multi-sector clients. With no internal marketing department, the business wanted help creating a sustainable marketing plan that could be delivered by a member of the team with regular consultancy support and mentoring. They also required the provision of regular creative content.

BEC STEAM Trail

Posted on: 12 April 2019

BEC STEAM Trail

BEC are a property development company based at Westlakes Science Park. Keen to develop their educational offering they wanted to develop an interactive trail to give youngsters an understanding of how STEAM subjects are part of their daily lives and how they are represented within the organisations that are located on the park. The STEAM trail also encourages students to explore the integral links between the arts and science. I worked with a design team on concept and content.

WE WILL youth mental health campaign group

Posted on: 12 April 2019

WE WILL youth mental health campaign group

WE WILL is a group of young people aged 15 - 18 who have joined together to tackle the way that youth mental health is being dealt with in their families, schools, communities and nationwide. They have carried out extensive research and have taken part in activities to raise awareness of the issues as well as providing recommendations for change. I have supported them on their journey with marketing & communications expertise, helping them to shape an engaging and successful campaign.

Keswick Film Club & Festival

Posted on: 11 April 2019

Keswick Film Club & Festival

Keswick Film Club is a voluntarily-run, not-for-profit organisation that exists to bring alternative films to Keswick, Cumbria. Each year they hold a film festival. The team wanted to review their marketing activity in order to create a more strategic and sustainable plan to boost membership and audience numbers.

Direct Rail Services

Posted on: 10 April 2019

Direct Rail Services

Direct Rail Services (DRS) is a rail freight company with offices across the UK. During a restructuring process the new Communications team wanted some support to help with industry award applications and entry forms.

HUG A MUG (Ewanrigg Local Trust & Maryport Health Services)

Posted on: 13 February 2018

HUG A MUG (Ewanrigg Local Trust & Maryport Health Services)

HUG A MUG is an innovative new health and well-being signposting cafe based in Maryport. Staffed by volunteers it offers free and friendly advice to people who might need some extra support. I have been working with the team on the project to provide full marketing & communications support in all aspects including advising on brand development, creation of promotional materials, identifying key messages, developing and maintaining stakeholder relations, PR activity and social media etc

Allerdale Borough Council

Posted on: 20 October 2017

Allerdale Borough Council

Allerdale Borough Council operates in West Cumbria and covers the town hubs of Aspatria, Cockermouth, Keswick, Maryport, Silloth, Wigton and Workington. It was fantastic to be asked to do some research into the arts & cultural provision in the area - a great project and a reminder of the creativity and diversity within the county.

Choose Cumbria

Posted on: 30 May 2017

Choose Cumbria

Choose Cumbria is a multimedia marketing campaign, developed by CN Group Ltd working in partnership with employers and organisations to promote Cumbria as the ideal place to develop a career – with the lifestyle benefits to match. I provided support for the Content Manager creating engaging copy for the location sections as well as a series of lifestyle and business blogs.

Baltic Holidays

Posted on: 11 April 2017

Baltic Holidays

Baltic Holidays is an independent travel specialist providing bespoke holidays, hand-picked escorted tours and tailor-made packages to the Baltic States, Russia, Scandinavia and Eastern Europe. The company has recently undergone a restructure and the team are expanding the business. To coincide with these changes we are developing a marketing and communications strategy that will help maximise their resources, strengthen their brand and explore new routes to market.

Kaveney HR Solutions

Posted on: 06 March 2017

Kaveney HR Solutions

Kaveney HR Solutions offers a wide range of HR services including HR Consultations, specialist support, training packages and psychometric testing to small, medium and large scale multi-sector organisations, throughout the UK. Based in Carlisle in Cumbria, the business was founded by Sue Kaveney in 2008. As it approaches its 10 year anniversary, Sue wanted to review her marketing and communications strategy, refresh her marketing plan and explore new routes to market.

Tales of a Long Conflict: Regional Theatre Tour by Prism Arts Studio Theatre Company

Posted on: 01 January 2017

Tales of a Long Conflict: Regional Theatre Tour by Prism Arts Studio Theatre Company

Prism Arts is an inclusive arts organisation based in Cumbria. Their priority is to develop projects that enable disabled people, young people and older people to engage in the arts. In 2016 they contracted me as Strategic Marketing Lead for their Studio Theatre Company’s Regional Theatre Tour. The play, Tales of a Long Conflict, was devised by the company and commemorated the Battle of the Somme. It was performed at various venues across Cumbria.