30 May 2017
Client: Choose Cumbria, CN Group Ltd.
Brief: To provide creative, informative and engaging content for the website as well as a series of lifestyle and business blogs for social media and digital platforms.
Description: Choose Cumbria is a multimedia marketing campaign, developed by CN Group Ltd working in partnership with employers and organisations to promote Cumbria as the ideal place to develop a career – with the lifestyle benefits to match. I provided support for the Content Manager creating engaging copy for the location sections as well as a series of lifestyle and business blogs.
Delivered in-house and supported by experts in the fields of branding, content and advertising, Choose Cumbria has reached millions of people around the UK and further afield to educate and inspire them about the bright future facing a County known by many as a holiday destination rather than somewhere to work, live, learn and play.
Building on the firm foundation laid by the pilot Choose South Cumbria campaign in 2015, the campaign continues to grow in both its audience reach and number of partners.
"It has been fantastic to have Rachel supporting the Choose Cumbria initiative. Her knowledge of the County, coupled with an engaging tone of voice akin to that of Choose Cumbria, helped to bring both energy and insight to the content hosted on the location pages of our website – a key information resource for people looking to relocate. A personable and engaging writing style has also meant that Rachel’s regular blogs have become popular content on the site too. Rachel’s flexible approach to work and ability to quickly get to grips with the challenge make it both easy and enjoyable to work with and I would have no hesitation in recommending her."
~ Luke Dicicco, Project Manager, Choose Cumbria