01 Mar 2016
Client: Hospice at Home West Cumbria
Brief: To provide marketing and communications support to marketing department at key times of the year
Description: Established in 1987, Hospice at Home West Cumbria, is a well-known and well-respected charity providing home-based palliative care and other related services to the people of West Cumbria. With high fundraising targets and a forward thinking marketing team, there was a wealth of projects and events to get involved with. I worked with them 3 consecutive years to promote and develop their annual Colour Run fundraising event and supported their in-house team.
I assisted with the design and delivery of the strategic marketing plan for the charity’s primary annual fundraising event (Cumbria’s Number One Colour Run). Responsibilities include copywriting, press releases, compilation of direct mailers, social media content, proofing, manning events and other related PR activities. All 3 events achieved (and surpassed) participation numbers and fundraising targets, increasing year on year.
I also supported them with PR activity for the reopening of their Cockermouth shop after it was closed due to flooding during Storm Desmond as well as project support for their series of mini Colour Runs at various primary schools across the county and a corporate Big Boss Car Wash.
Other work for the organisation included: copywriting and proofing for company brochures, newsletters, fundraising guides and digital content.
"Most of our work is carried out in house, but with a £1million organisation to run and only a small marketing team we recognise the importance of partnership working. Rachel rapidly and efficiently understood our organisation's aims and objectives and then went on to play a key role in achieving our desired outcomes. Her copywriting skills are outstanding and her attention to detail is of the highest standard. Rachel always delivers and is able to adapt and progress in any situation. It was without hesitation that we decided to hire Rachel for the third year running and once again she went above and beyond ensuring everything she worked on became a great success. She really is a joy to work with."
~ Christina Cremins, Marketing Manager at Hospice at Home West Cumbria, Workington, Cumbria.
Other work for the organisation includes copywriting and proofing for company brochures, newsletters, fundraising guides and digital content.