13 Feb 2018
Client: HUG A MUG (Ewanrigg Local Trust and Maryport Health Services)
Brief: To assist with the set up and launch of HUG A MUG, a health and well-being signposting service attached to a local health centre.
Description: HUG A MUG is a free and friendly guidance café, located upstairs in Maryport Health Services. Open to everyone, whatever your age or situation HUG A MUG is a safe and social space where you can get advice on all sorts of things like health and well-being, housing, work, finance or family problems. Trained helpers provide free hot drinks and a friendly ear. There’s free phone and internet access to find the right support.
Run in partnership with Maryport Health Services and Ewanrigg Local Trust, the facility is staffed by volunteers and has been created in response to the needs of the community. The service has been supported by local businesses.
For more information on HUG A MUG and to watch the explainer animation please click here
I have worked with the team throughout the process and have provided full marketing and communications support, advising on brand development, PR, promotional materials, social media support, creation of an explainer animation and stakeholder liaison. We are currently working on building profile within the local community and working with other organisations to increase referrals and extend reach.
The project has been a fantastic success and helped over 100 clients within the first 3 months of opening.
It celebrated its first birthday in October and won Best Community Initiative at the 2018 Community Heroes Awards, run by Newsquest.
Rachel has more communications expertise than anyone I have met previously. She understands our ethos, business and community and is able to fulfil our brief every time, exceeding expectations at every step. Rachel has worked with us from developing the HUG A MUG through to planning our first year birthday celebrations. She has advised on branding; sponsorship; funding; recruiting volunteers; marketing and PR. She has helped us to create a short animation which we love. She has even quite literally put the icing on the cake, bringing us a huge HUG A MUG branded cake when we opened. Rachel brings communication and business skills, expertise and objectivity to our team and work; her contribution is invaluable.
~ Kate Whitmarsh, Development Worker at Ewanrigg Local Trust