06 Mar 2017
Client: Kaveney HR Solutions, Cumbria
Brief: To carry out a review of marketing activity, make recommendations and provide ongoing support in order to raise profile.
Description: Kaveney HR Solutions offers a wide range of HR services including HR Consultations, specialist support, training packages and psychometric testing to small, medium and large scale multi-sector organisations, throughout the UK. Based in Carlisle in Cumbria, the business was founded by Sue Kaveney in 2008. As it approaches its 10 year anniversary, Sue wanted to review her marketing and communications strategy, refresh her marketing plan and explore new routes to market. We have recently redeveloped her website and created some new brand photography which has had some great feedback and results. We have introduced new ways to reach prospective clients including a regular blog with industry advice. Sue has also recently enjoyed success winning several awards including Volunteer of the Year in the Spirit of Cumbria Awards and Cumbria's Woman of the Year. We are continuing to work together to raise the profile of Sue's business through effective campaigns and activities.
"Rachel and I met at a CN Awards evening back in 2015 when she was supporting one of her clients – a winner no less! We hit it off and several months later met through a mutual client and sat down to chat about how Rachel could support me with my Marketing. When you are self-employed it is all too easy to work in the business and not on it and things like marketing often get neglected – mine certainly was. Rachel initially met with me and asked me lots of questions, some challenging me to think about where I wanted to be and the direction I wanted my business to go in. This was great and from this she produced a draft Marketing plan. We have met twice a month since and she remains focussed, determined and has a wonderful way of keeping me on target with my actions and has helped me raise the profile of myself (despite a little initial reluctance) and of the business. I am definitely seeing results and feeling much more positive about Marketing myself and the benefits of getting a positive message out there.
Rachel has a friendly but assertive approach, is very knowledgeable and offers a fantastic and professional support whilst retaining a lovely personal and friendly manner. I will continue to use Rachel and have no hesitation in recommending her to anyone requiring some professional support for their Marketing strategy."
~ Sue Kaveney, Kaveney HR Solutions, Carlisle, Cumbria.