19 Sep 2016
Client: Maryport Health Assets Group and Ewanrigg Local Trust, West Cumbria
Project: Making Maryport Smile Campaign
Brief: To devise an attractive town-wide campaign which will promote well-being, increase communication and encourage participation.
Description: Commissioned by Maryport Health Assets Group and Ewanrigg Local Trust I was asked to create and deliver a town-wide social campaign that would promote and celebrate activities and achievements within the community under one positive banner. With a focus on health and wellbeing the campaign aims to increase engagement with a fun and active approach. Founding partners include the NHS, the local health centre, health visitors, local schools, housing groups, social workers, Cumbria County Council, children’s services providers such as Barnardo’s and many more.
I teamed up with DSG Design to devise and design an accessible, appealing campaign concept and associated visuals. We developed and created a portfolio of artwork, brand guidelines, a marketing toolkit and a practical operational model including administration and communications. The campaign was due to be launched in Autumn 2016 but was delayed because of NHS plans to close beds at the local hospital.
Due to a change of priorities and structure in the commissioning group, the campaign was adapted so that it focused primarily on a strategic social media campaign and an accompanying quarterly magazine. The Facebook page has been incredibly successful with a very active and engaged following. We run themed campaigns at specific times of the year with bespoke content created specificially for the paltform and audience. Organic reach is tracked and developed on an ongoing basis. We regularly promote activities and services in the area and partner with likeminded organisations where appropriate.
Client Testimonial:
"The project had a very complex brief and multiple stakeholders. Rachel met the brief with vision, creativity, empathy, meticulous attention to detail and fantastic business & planning skills. Her style of being absolutely professional whilst also being funny, kind, down to earth and approachable, was just what we needed to deliver this project. I don’t know anyone else with the skill set and experience who could have delivered this project for us and delivered it to such a high quality. I wouldn’t hesitate to work with Rachel again, or recommend her to others."
~ Kate Whitmarsh, Devlopment Worker at Ewanrigg Local Trust, Maryport, Cumbria