29 Feb 2016
Client: Prism Arts
Brief: To provide mentoring and marketing & communications consultancy on an ongoing basis.
Description: Prism Arts is an inclusive arts organisation providing arts projects that are fully accessible to all. Their priority is to develop projects that enable disabled people, young people and older people to engage in the arts. The organisation has a very small team - and a huge range of projects. They don't have a designated marketing resource within their team so marketing tasks have to be carried out by other staff members as part of their day to day roles. I was asked to work alongside two members of the team to provide marketing support and mentoring. We looked at systems and procedures that could be put in place to ensure efficient communication between team members, external partners, participants, stakeholders and media contacts. We reviewed current strategies and implemented simple marketing plans to maximise return on investment, forward planning and increased engagement.
“Rachel delivers smart, clearly focussed and highly knowledgeable approaches to marketing and communication challenges. Our work with her has enabled us to achieve great results in a very short time. We have also commissioned Rachel to offer CPD coaching to our staff in order to develop in-house marketing practice and strengthen skills. We are delighted with the outcomes.”
~ Catherine Coulthard, Director, Prism Arts, Carlisle, Cumbria.