Susie Tate Projects (Swimming Upstream)

25 Nov 2021

Client: Susie Tate Projects

Project: Swimming Upstream

Brief: To provide marketing & comms support and advice for the making and promotion of ‘Swimming Upstream’, a film showcasing ‘About Being’, the North Cumbria dance group for stroke survivors and their families and friends; plus brand refresh and ‘marketing reset’ for Susie Tate Projects after achieving CIC status.

Description: Susie Tate, a dance artist specialising in dance in health, has recently achieved CIC status for her business Susie Tate Projects. Coinciding with the production and release of a film called Swimming Upstream, she wanted to review her marketing & comms activity, refresh her brand and relaunch Susie Tate Projects with a new look, new focus and a beautiful film that captures the spirit and essence of her practice.

Support provided: I have been supporting Susie to review and audit current marketing activity and create future action plan including website refresh; co-ordinate process of brand refresh and relaunch; assistance at filming day; support with PR activity and launch of film (ongoing).