Viewing 21-27 of 27 blog articles

Changing your perspective

Posted on: 24 May 2016

Changing your perspective

A morning encounter with a talented bird leads to a lesson learnt about perspective.

Introducing Hot Desk Tuesday: How to stay social when you work from home

Posted on: 10 May 2016

Introducing Hot Desk Tuesday: How to stay social when you work from home

Feeling the four wall oppression of home working? Fancy a break from the norm? Introducing Hot Desk Tuesday, a new initiative launched by business owners, Rachel Suddart (Words by Rachel) and Sally Chambers (Baltic Holidays). Making a simple change in your environment can bring huge benefits. Rachel explains...

11 marketing tools to use in a successful marketing plan

Posted on: 09 May 2016

11 marketing tools to use in a successful marketing plan

Everyone's marketing plan will be slightly different because there are so many variables. Don't fall into the trap of doing the same activity for every single project. Think carefully about what will work best within your timeframe, budget and skillset - and focus on your audience. There's so many different ways to reach them and the landscape is always changing. Take my whirlwind tour of tools and tricks to throw (aka ‘strategically place’) in the mix.

How do you write a marketing plan?

Posted on: 22 April 2016

How do you write a marketing plan?

A marketing plan will help you manage your time, allocate resources, reach the right audiences and achieve success. But how do you go about it? Before you even start to formulate your plan, you'll need to consider some important factors.

Memories of a Baltic Holiday

Posted on: 18 February 2016

Memories of a Baltic Holiday

I've been working with Baltic Holidays this week - an independent travel company with oodles of knowledge about the Baltics and beyond. Cue: staring out of the window and reminiscing about travels from a time gone by...